When You Hate Working

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I was asked a question recently about the things I hate doing. The person asked if I get bogged down with doing things that I really hate doing but find … Read More

Best Marketing Techniques

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I was presenting at a conference and one of the audience members asked me a question that I answered in a way that I think left him less than excited. … Read More

No competition does not exist!

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“We have no competition” I can’t tell you how many times I hear this.  But I can tell you what I tell everyone every time I do. In an initial … Read More

Ignoring Customer Service?

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There are so many places that feedback arrives from your customers that it is hard to capture them all. And while it is important to focus on the key sources … Read More

Do not read sales statistics

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I’ve seen this everywhere maybe you have too. It’s been making the rounds on LinkedIn, Facebook on Twitter it’s been all over. Anywhere people discuss business, especially sales and marketing, … Read More

WIIFM you ask?

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One of the most common phrases that you hear in the marketing world is “what’s in it for me”. In fact it is much more prevalent than just in marketing. … Read More

Commoditization of consulting

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The more “commodity” your business is the more competition you face and it is also harder to differentiate yourself. With more people entering the Consulting trade it’s becoming harder and … Read More

Be a small business!

How to fill in for the different roles needed in your company

It seems sometimes like nobody wants to call themselves a small business. Why not? In my business I have always kept it small on purpose. It gives me so much … Read More